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Global Competitive Strategy Spulber Paperback Cambridge University Press

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Global Competitive Strategy

Originally published in 2007, Global Competitive Strategy is an indispensable strategic toolkit for international business.

Daniel F. Spulber (Author)

9780521367981, Cambridge University Press

Paperback / softback, published 14 July 2011

306 pages

24.4 x 17 x 1.6 cm, 0.49 kg

Review of the hardback: 'In short, the book is a gem. \u2026 a source of information for the economically interested reader and a must-read for managers. \u2026 Without doubt, this book will find its way onto many global bookshelves.' Wolfgang Gick, Journal of Economic Geography

Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive St]

Global Competitive Strategy Spulber Paperback Cambridge University Press

Global Competitive Strategy

Originally published in 2007, Global Competitive Strategy is an indispensable strategic toolkit for international business.

Daniel F. Spulber (Author)

9780521367981, Cambridge University Press

Paperback / softback, published 14 July 2011

306 pages

24.4 x 17 x 1.6 cm, 0.49 kg

Review of the hardback: 'In short, the book is a gem. \u2026 a source of information for the economically interested reader and a must-read for managers. \u2026 Without doubt, this book will find its way onto many global bookshelves.' Wolfgang Gick, Journal of Economic Geography

Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive St]

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