Routledge The Global Public Relations Handbook Theory Research And Practice Size 28 09780367370138
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Product Description
In this third edition The Global Public Relations Handbook: Theory Research and Practice offers state-of-the-art discussions of the global public relations industry blending research-based theory with practice and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems economic systems and levels of development societal culture different media systems including digital media and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises) non-profits governments (and public sector enterprises) global public relations agencies IGOs such as the European Union and NATO and informal organizations such as hactivist groups terrorists and failed states. The third section discusses key global communication issues such as climate change character assassination as a communication tool internal communication risk and crisis communication public affairs and public diplomacy. This will be an essential resource for students and researchers of public relations strategic communication and international communication. | The Global Public Relations Handbook Theory Research and Practice
Routledge The Global Public Relations Handbook Theory Research And Practice Size 28 09780367370138
In this third edition The Global Public Relations Handbook: Theory Research and Practice offers state-of-the-art discussions of the global public relations industry blending research-based theory with practice and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays that provide conceptual linkages between public relations and international political systems economic systems and levels of development societal culture different media systems including digital media and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises) non-profits governments (and public sector enterprises) global public relations agencies IGOs such as the European Union and NATO and informal organizations such as hactivist groups terrorists and failed states. The third section discusses key global communication issues such as climate change character assassination as a communication tool internal communication risk and crisis communication public affairs and public diplomacy. This will be an essential resource for students and researchers of public relations strategic communication and international communication. | The Global Public Relations Handbook Theory Research and Practice
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