Concept for Life British Shorthair Adult at a glance: Complete dry food: Tailored nutrition for adult British Shorthair cats aged 12 months+ Shiny fur and healthy skin: The vitamin-B-complex in combination with copper and organically bound zinc as well as high-quality omega-3 and omega-6 fatty acids and biotin can help to promote glossy fur and soft skin in your cat Dental health: The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar Cardiac support and function: Increased taurine content as well as EPA and DHA help to support a healthy heart Kibble shape: The kibble is specifically shaped to suit the jaws of British Shorthair cats. The shape encourages intensive chewing which stops your cat from gobbling its food Anti-Hairball: Plant fibres from psyllium, dried beet pulp and lignocellulose can help to minimise hairball formation and encourage a gentle, natural expulsion of swallowed hair Cartilage and joint protection: British Shorthair cats are sturdy, well built cats which put subject their joints to a lot of wear and tear. This formula contains two natural cartilage nutrients, glucosamine and chondroitin sulphate. Vitamin C can also support collagen formation which is important for cartilage function Reduces unpleasant stool odour: Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour Made with rice, an easily digested carbohydrate. Free from wheat, corn and soya The basis of a long and active cat life is a species-appropriate, balanced nutrition. Concept for Life British Shorthair Adult is formulated to suit the nutritional needs of British Shorthair adult cats. These popular pedigree cats have a broad chest and strong, muscular bodies. They are very placid, laid-back cats with wonderfully expressive eyes and a soft and thick fur. The chunky, solid body shape can put extra pressure on your British Shorthair’s joints and they are also prone to cardiac disease such as hypertrophic cardiomyopathy. Concept for Life – top-quality tailored nutrition for your cat Scientifically based nutritional concept that focuses on your cat's individual well-being and dietary requirements at all life stages Main ingredients are functional raw ingredients of the highest quality, characterised by high digestibility and compatability The special FORMULA X actively supports life-long health and allows for maximum functionality Species and need-based nutrient composition for optimal all-round care Tasty recipe with fresh meat Have you heard about Concept for Life wet cat food? This tasty wet food includes a range of tailored nutrition in jelly and in gravy. Concept for Life British Shorthair is the ideal addition to Concept for Life dry food. It is available in 12 x 85g, 24 x 85g and 48 x 85g pouches. Feeding a mix of dry and wet cat food allows your cat to enjoy the positive aspects of the different food forms. Dry cat food allows your cat to graze and eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene and helps to keep teeth clean and gums healthy. It has a high concentration of nutrients and is rich in protein and fibre. And cats love wet cat food as it is particularly tasty and easy to eat. Choose between Concept for Life wet food in tasty gravy or in delicious jelly. Both are packed with important nutrients and provides your cat with vital liquid which is important for a healthy urinary tract and kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Studies confirm that a combination of dry and wet foods appeals to your cat’s natural instincts and helps to keep your pet healthy. Concept for Life – tailored nutrition for your pet